The Bogus Pipeline: a New Paradigm for Measuring Affect and Attitude

نویسندگان

  • EDWARD E. JONES
  • HAROLD SIGALL
چکیده

If subjects can be convinced that a physiological monitoring device is able to measure both the amplitude and direction of emotional response, their subsequent attempts to predict what the machine says about their attitudes should be uncontaminated by many of the biases that obscure paper-and-pencil measures. This assumes that subjects do not want to be second-guessed by a machine. Four experiments are described in which variations of this "bogus pipeline" paradigm were employed. In each case it proved quite possible to validate the device in the subject's eyes and to extract theoretically meaningful estimation measures of interpersonal attraction. It is not clear whether the differences between such estimation measures and the standard verbal measures of attitude are based simply on a lie detection principle, on a principle of error preference, or on the fact that the affective component of a complex attitude has been made salient. For whatever reason or reasons, subjects attached to the bogus device appear much more ready to express negative affect in experimental settings where one might normally expect the inhibition of such feelings, for instance, toward Negroes and the physically handicapped.

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تاریخ انتشار 2005